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IMPACT OF LOYALTY PROGRAMS ON CUSTOMERS’ LOYALTY: A CASE STUDY OF SHOES AND HANDBAGS RETAIL OUTLETS OF PAKISTAN

Journal:Pakistan Journal of Psychological Research, 2015, Volume 30, Issue No 1

Author(s): Medeeha Irshad, Saquib Y. Janjua

Keyword(s): Loyalty cards, loyalty programs, relationship marketing

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
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2022

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